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Stay up to date with what you want to know. Deal icon An icon in the shape of a lightning bolt. Additional comments. Email optional. Receive a selection of our best stories daily based on your reading preferences. Loading Something is loading. Email address. Finally, the questionnaire also hold questions that allow doing segmentation within the target group.
These locations are chosen specifically for this purpose, because of the complexity of the subject and the chosen target group. The considerations regarding this decision are explained in detail in chapter 2. The respondents are asked to answer the questionnaire on smartphones. The interview with Hjort Hansen and Smedgaard Jensen, is held one-on-one with the pro- ject tutor also attending. The data is then an- alysed in Excel and the statistics program HypoStat.
It should be taken into account that the market for bitcoin financial services, despite the great potential, is still very small and this target group should be considered a temporary foundation for future growth into a mainstream market. Wil- son, M. Bitcoin is for many people a complicated subject to grasp, therefore, in choosing the tar- get group, a lot of weight was put on this fact that the target group should have a better understanding of bitcoin than the general public.
The target group chosen consist of technology and economy professionals and students due to the factor mentioned above. This target group will give Safello the opportunity to acquire new customers with little need for educating them. The target group is simply a way to grab the strongest possible hold of the Span- ish market, while letting this adoption spill over in mainstream adoption, which is the true force of the user friendly Safello platform.
The sample should be considered representative for the target group, but not the general Spanish population. Data analysis Analysis of collected data from Malaga, Spain 3. For example, when asked whether they trust their primary financial institutions, the analy- sis shows that there is no association between students and professionals and that the null hypothesis could not be rejected as the Test value was lower than X2.
They both feel distrust towards the financial institutions. Appendix 3. To further debunk this hypothesis, the data show that when they were asked about their willingness to use Bitcoin services they once again agreed, and showed no divergence from each other Appendix 3. To sum up the findings of the hypothesis testing, it can be concluded that these two seg- ments share the same mind-set and have very similar attitudes toward the traditional banking system and Bitcoin.
Thus, a merging of these two is deemed to be fair. Naturally, there are differences between the two when it comes to which features they find more in- teresting. The report compares the difference in level of distrust in financial institutions among the general population and the target group. The analysis Appendix 3.
Based on this analysis, we can further support the choice of targeting tech professionals and economic students. Getting an insurance com- pany on board might be a really good idea. This is a nudge to Safello to integrate a locking feature with their wallet. What this means is that customers would be able to lock the value of the bitcoin in their wallet, to another currency or com- modity.
This could be a valuable selling point for Safello when promoting to the target group. Hypothesis 9 stated that higher earning people will feel more inclined to store money overseas or in a "Safe Haven".
And after deeper analysis Appendix 3. A sur- prising find but nonetheless interesting. These three are: household savings, remittance and consumer transactions. Sales Potential Projections of Safello sales potential in these future bitcoin markets, is very much de- pendent on how Safello choose to grow, what the main focus of business will be and how much capital can be raised.
Safello is a young company so this report will suggest con- servative sales potentials, assuming Safello allocate resources to develop the business discussed. Safello is up against some big players in the bitcoin industry with heavy weight backers. Today BTC still has very little official advertising and it does not feel like it is in the limelight yet. This is used an indicator to measure this size of this market that the bitcoin industry could own. This is only an estimate and many other factors may influence households will- ingness to store savings in bitcoin.
Among the most important are: future financial crisis and risk in system, negative or positive interest rates. This market is very big and very competi- tive. Besides the well established players in the consumer payments market, new applications and from technology firms as Apple and Google are poised to shake up this industry in the next 5 years.
However, a conservative calculation is possible. This is a key competitive advantage, as most of Safellos capital-strong-competitors do not offer this feature. A target group is suggested based on knowledge from desk research suggesting stereo type users and an expert witness telling a story of a, so far, hard to grasp topic.
The tar- get group chosen, is the one giving Safello the best opportunity to establish a foundation of "first mover" costumers to build on. The target group can be categorized as technology and economy professionals and students. The field research supports the choice of the target group, as the adoption factors are stronger in the target group than in the general Spanish population.
The market research conducted among the target group gives a clear picture of the im- portance of different product features. Desk Research 1. Spain is the 14th largest receiver of remittances in the world. Unlike what happens in other countries, Bitcoin fits in the Spanish legal framework as a digital commodity. Card Payment Transactions Includes debit, credit, charge, store and prepaid transactions.
IE badasses. Questionnaire 2. Do you send remmitance? What is your degree of trust in the banking system? How interested would you be in using the following features of bitcoin and Safello? Which websites do you visit the most? What is your occupation? Age Are these services something you would use? Statistics and Data Analysis 3. Students are then compared with all other respondents.
The alternative hypothesis H 1 : there is association between being a student and having trust in the banks. As the test show we fail to reject the null hypothesis, which means that we cannot conclude any differences in attitudes between students and others. The two groups are separated into whether they have said yes or no to if they would be interested in Bitcoin services. The alternative hypothesis H 1 : there is association between being a student and having being interested.
As the data shows, it is very clear from the start, that Students and Professionals share almost identical opinions. Observed Oij As in 3. The respondents are asked whether they make international transfers now, which is compared to whether they find the service provided by Safello interesting.
The data is entered in the table below. The alternative hypothesis H 1 : customers are more interested in making international transfers when offered the Bitcoin alternative. The results clearly show a great increase in interest in making international trans- fers when offered the Bitcoin alternative. Although the interview was short and not very structured it provided at very interesting view on Bitcoin from the perspective of the banking world.
Both Hansen and Jensen were critical toward the cryptocurrencies in general and at times, it seemed as if they diverted and tried to avoid answering the questions. To summarise though, we found that Jyske Bank had no intentions to cooperate with a Bitcoin company, for two main reasons. Secondly, the lack of regulation on the subject could also mean that the future of the currency is still very uncertain.
Smedgaard Hansen did mention that they expect that banks will provide a solution offer- ing the same benefits as service providers in Bitcoin offer, but on a later stage. Furthermore, Smedgaard Hansen also mentioned that the Bank had seen a rise in Spanish citizens, moving personal savings to Gibraltar because of fear of losing the money. Either because of a bankruptcy or government intervention as it has been seen in other coun- tries in Southern Europe. To summarize, it does not seem as if Jyske Bank intend to collaborate with a Bitcoin ser- vice provider, but do realize that the technology is a threat.
Group Process Evaluation On 17th of March we were given a new topic for another project. We were supposed to find a company in any area of business, which we were interested in and we were supposed to find out whether is the Spanish market suitable for the expansion of the company to these areas. Eventually, all of us agreed on making the project about a Swedish company, which is providing Bitcoin services, called Safello.
Before choosing this particular company, we had had quite a lot discussion about the pro- ject — we were also considering companies such as Coinify, which also participate in Bitcoin industry. Every member of the group had strong feelings about aforementioned companies and liked something different about each of them, so it was somewhat diffi- cult to decide on the right one.
We stared looking at the pros and cons for each company. At the end, we all agreed that Saf- fello would be the most suitable company for our market research, according to the fact that they met most of the requirements we had set.
|Man in the middle attack ethereum||By Megan DeMatteo. To summarise click here, we found that Jyske Bank had no intentions to cooperate with a Bitcoin company, for two main reasons. Goldman Sachs has also invested in bitcoin startup Circle and stock exchange operator Nasdaq is tinkering with the blockchain. To summarize, it does not seem as if Jyske Bank intend to collaborate with a Bitcoin ser- safello bitcoins provider, but do realize that the technology is a threat. By Scientific Research Publishing. Your email. But attitudes about cryptocurrency have gradually changed, and Safello is again working toward its goals.|
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Today we support 32 countries through the following payment methods:. We understand that our customers want to use local payment methods. Especially in Europe there are many different preferences where a one-size-fits-all approach does not fit. Our goal is to serve customers globally with local payment methods, which is why we call this our glocal approach. Bitcoin represents financial freedom and Safello takes this seriously.
Our wallet, currently in beta , keeps you in full control of your funds at all times. Even if Safello were to shut down your funds are save and can be restored outside of Safello. An important factor here is that the wallet remains user friendly, we spent a lot of time making it so. To make this possible we partnered with Blockchain. We plan to expand on this philosophy by adding other external wallet and cold storage providers to the Safello platform.
User choice and self-control of funds is what we strive for across the board. It is our firm belief that Bitcoin needs a killer app and we are determined to develop this together with our users. Much of the foundation that serves as a stepping stone to make this possible has been built.
Meanwhile we have done our first experiments to spark usage. One of such experiments are our donations pages where we partnered up with charities to create beautifully designed campaigns, you can find them here:. The mission The billion Dollar question on top of everyone's mind is how to get people to use Bitcoin.
We believe that this takes time to do and requires tie-ins to other parts of the economy by building Value Added Services VAS that deliver something faster, better or cheaper than its equivalents in the traditional financial system. Since the rate of innovation is important here we plan to develop the first VAS ourselves and subsequently open up Safello's platform for others to build on. So how have we been doing?
Pretty good. In fact, January was our best month ever where we traded almost bitcoins. Otherwise Safello has been on a roll too, here are our key metrics:. And we're just getting started! In last week of March we will be announcing some news that could significantly improve our position in Europe. In preparation of this news we are shaping up by means of this crowd funding round. By participating in this round you will get the opportunity to join the ranks of our existing investors, some of who are the biggest names in Bitcoin like Roger Ver , Erik Voorhees , Nicolas Cary , Ira Miller and Digital Currency Group.
The funds we are raising are primarily used to expand our team and offering outside of Sweden to better service the European market. We want to double down on localisation of our platform with more payments methods and bank connections to establish a leading position in Europe as a stepping stone to global expansion.
Safello's valuation has been steadily progressing over the last years and we follow this path with today's crowd funding round. Our objective is to continue this route until we can make the shares liquid through an exit or IPO. An investment in Safello is a long term investment in the Bitcoin space. Recently, the company announced a strategic partnership with Klarna and a handful of key recruitments, including Johan Edin as Chief Financial Officer and Swedish crypto profile Gina Pari as Client Director.
Corpura Fondkommission AB, info corpura. Safello is an online cryptocurrency brokerage. Regulated as a financial institution with Finansinspektionen Swedish FSA , Safello offers a secure way to buy and sell crypto, in seamless transactions at industry-leading speeds.
Partners integrate Safello's brokerage solution to their web and mobile applications. In , Safello made international headlines, following a proof-of-concept partnership with Barclays, making it the world's first crypto player to partner up with a major bank to explore cryptocurrencies.
Operational since in Sweden , Safello is driving crypto adoption for users, with a safe, efficient and user-friendly platform. Show password. Remember Forgot password? Sign up. New member. English USA. English UK. English Canada. Deutsch Deutschland. Deutsch Schweiz. Nederlands Nederland. Latest News. Listed companies. Sector News. All Analysis. Stock Picks. All Stock Picks. My Portfolio. My Watchlists. Investment Style. Investment Themes.
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